New identity

Our new identity: a clear commitment to tradition, diversity and cohesion

For over 20 years, Ruppert has stood for reliable service, family values and the highest quality – whether in the beverage trade, event equipment, the energy sector or in our specialist garden store. As a family business with deep roots in Luxembourg, we have constantly evolved, always with the aim of providing our customers with the best possible support. Today we are presenting our new corporate identity, which conveys these values even more clearly to the outside world and unites our versatility under one strong umbrella.

Why a new look?

Our previous brand world no longer reflected who we are today: a modern, flexible company with a wide range of products and services. Two logos for different business areas, inconsistent colors and hard-to-read typography made it difficult to recognize Ruppert at first glance as what we are – a reliable partner that offers everything from a single source. The new identity creates clarity, creates recognition and visually connects our divisions: from beverages and event materials to energy and garden supplies.

What remains – and what is new?

Our name continues to stand for what Ruppert has always been known for: sincere, reliable cooperation, whether with customers, partners or within the team. The values that characterize us – respect, loyalty, quality and a down-to-earth approach – remain unchanged. What is new is the visual unity that emphasizes our diversity. The flowing design of the logo, inspired by a bow, symbolizes cohesion and flexibility. It is scalable, can be used digitally and remains clearly recognizable even in small formats. The colors reflect our diversity, while the claim “Vill ze bidden” sums up our attitude: We don’t just offer products, but solutions for a successful celebration, a comfortable home or professional care.

What does that mean for you?

Whether you order drinks for your party, hire a dispensing system or need heating oil – Ruppert stands for personalized door-to-door service. Our strength lies in overcoming challenges together and getting better every day. As a family business, we know: Together we create the extraordinary. This conviction also characterizes our new image – from the website and our vehicles to invoices and advertising materials.
A look ahead
The new identity is more than just a logo. It is a promise: more service, more helpfulness, more commitment. We look forward to taking this step with you and invite you to continue to place your trust in us – as a partner who understands and implements your wishes.